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Digital Marketing & SEO — the Grow side

Most technical SEO audits die in a developer's backlog. We ship ours.

The standard arrangement: an agency produces 60 pages of recommendations, hands them to a development team with its own roadmap, and follows up for six months. We're the development team. The fix and the recommendation come from the same people, in the same sprint.

Get a Free Quote What we won't promise

Baseline agreed before work startsFlat fee, not % of ad spendFixes ship as code

What the Grow side covers

Digital marketing at Canopus is technical SEO, content, paid search and social, analytics and conversion optimisation — run by the same engineering team that builds the product. Fixes are implemented rather than recommended, tracking is built to be trustworthy, and reporting is against a baseline agreed before work starts.

Signature

The handover that kills most SEO programmes

A technical SEO finding is only worth what it costs to implement. When implementation lives with a different company, on a different roadmap, with different priorities, most findings never ship — and both sides are being reasonable.

This is the specific reason we sell Build and Grow together. Not because bundling is convenient, but because the gap between "we found it" and "it's live" is where the value leaks out. When both sides are the same team, that gap is a ticket in the same sprint.

  • Rendering and indexation problemsFixed in the codebase, not described in a spreadsheet.
  • Core Web Vitals failuresTraced to the actual component and fixed, not reported as a score.
  • Schema and internal linkingBuilt into templates so new pages inherit it automatically.
  • Site architecture changesImplemented with the redirects, not proposed and deferred.

What we won't promise, and why

Guaranteed rankings. Nobody controls a search engine's ranking decisions or a competitor's next move. Any agency guaranteeing position one is either misleading you or planning to rank you for a term nobody searches — or bidding on your own brand name and calling the clicks organic wins.

Results in 30 days. Technical fixes can move things quickly where something was actively broken. Content and authority compound over three to six months and don't accelerate by spending more in month one. If you need enquiries this quarter, paid search is the honest answer and we'll tell you that rather than sell a retainer.

Percentage-of-spend pricing. We charge a flat monthly management fee. A percentage model pays us more when we spend more of your money, and that conflict shows up in every budget conversation you'll ever have with an agency priced that way.

Channels

What we actually run

Four workstreams. Most clients run two — usually technical SEO plus one paid channel — rather than spreading a budget thinly across everything.

Technical SEO

The work that needs code access, which is why it's the half most agencies quietly skip. Crawl and indexation, rendering, site architecture, structured data, internal linking and Core Web Vitals.

  • Log-file and crawl analysis on the real site
  • JavaScript rendering and indexation audits
  • Schema implemented in templates, not injected by a plugin
  • Core Web Vitals traced to the component causing them
  • Migration planning with single-hop redirect maps
  • International and hreflang setup where a real localised version exists

Content & search strategy

Keyword ownership mapped one term to one URL, so your own pages stop competing with each other. Then content written from a subject-matter interview rather than from a competitor's article.

  • Keyword ownership map — no two pages chasing one term
  • Content briefs with entities, not just keyword counts
  • Technical and B2B writing, in-house
  • Expert-interview production where the expertise is yours
  • FAQ and answer-block structuring for AI answer engines
  • Content refresh cycles on pages that have decayed

Paid search & social

Google Search and Performance Max, Meta, and LinkedIn where B2B targeting justifies the click price. Flat management fee — never a percentage of what you spend.

  • Account structure rebuilt around intent, not product names
  • Search-term mining and negative keyword discipline
  • Server-side conversion tracking where the platform allows it
  • Landing pages built and tested by us, not requested from you
  • Shopping and catalogue feeds for eCommerce
  • Offline conversion import so ad spend maps to real pipeline

Analytics & conversion

Tracking you can trust, then work on the pages where intent already exists. Fixing a form is usually cheaper than buying more traffic to it.

  • GA4 and server-side tagging set up properly once
  • Consent Mode and GDPR-compliant measurement
  • CRM integration so enquiries map back to source
  • Funnel analysis on the paths that already convert
  • A/B testing where traffic volume makes it meaningful
  • Form, checkout and enquiry-path optimisation
How a retainer runs

The first ninety days

Fixed sequence, so you know what you're paying for in each month rather than receiving a generic "ongoing optimisation" line.

WEEKS 1–2

Baseline and audit

Crawl, log files, Search Console, rankings and conversion data recorded. Everything afterwards is measured against this.

WEEKS 3–6

Fix what's broken

Indexation blocks, wrong canonicals, rendering failures, CWV. Shipped as code, in priority order by traffic at risk.

WEEKS 6–10

Structure and content

Keyword ownership map, internal linking, schema in templates, and the first content set against real search demand.

MONTH 3+

Compound and report

Monthly cycle: ship, measure against baseline, publish, refresh what's decayed. Reported as shipped work, not activity.

WeeksTechnical fixes can move things fast where something was actively broken
3–6 monthsContent and authority compound. This doesn't speed up with more budget in month one.
Same weekPaid search, if you need enquiries this quarter — we'll say so rather than sell a retainer
MonthlyReport of what shipped, what moved against baseline, and what's next
Fit

Where we're the right choice — and where we're not

Good fit

  • B2B software, SaaS and technology companies with a genuinely technical proposition
  • Sites where the biggest wins need code changes — rendering, architecture, performance
  • Companies already building with us, where Grow runs on the same roadmap
  • eCommerce operations needing feed management and category-page SEO alongside store work
  • Businesses that want a smaller number of pages that actually rank, rather than volume

Poor fit — we'll say so

  • Local services needing Google Business Profile and citation work — a local specialist will do better and charge less
  • Brands wanting mass content production at low cost per article
  • Anyone who wants link buying, PBNs or expired-domain tactics
  • Sectors where we'd be learning your domain on your budget
  • Budgets under about $2,000 a month, where nothing meaningful can be sustained
Questions

Cost, timelines, guarantees and reporting

How do you price a monthly SEO retainer?

A retainer is priced on three things: how many markets you need covered, how much content is produced each month, and how much of the technical work needs our engineers inside your codebase rather than a document. We crawl the site and record the baseline first, so the number arrives with the list of work it buys and a scope you can hold us to. Paid media management is a flat monthly fee rather than a percentage of spend — a percentage rewards us for spending more of your money.

Can you guarantee first-page rankings?

No, and anyone who does is either misleading you or bidding on your brand name to fake it. Rankings depend on competitors' actions and search engine changes nobody controls. What we commit to is the work: a fixed scope of technical fixes, content and measurement each month, reported against baseline.

How long before SEO produces results?

Technical fixes can move things within weeks where something was actively broken — pages blocked in robots.txt, a canonical pointing at the wrong URL, a site failing Core Web Vitals. Content and authority compound over three to six months. If you need enquiries this quarter, paid search is the honest answer.

What makes an engineering-led SEO team different?

Most SEO audits end as a PDF of recommendations a development team never prioritises. We implement instead of recommending — rendering fixes, schema, internal linking, Core Web Vitals work and architecture changes ship as code. The audit is the start of the work, not the deliverable.

Do you manage Google Ads and LinkedIn as well?

Yes. Google Search and Performance Max, Meta, and LinkedIn for B2B where targeting justifies the cost per click. We build conversion tracking properly first — server-side where possible — because optimising campaigns against unreliable conversion data is worse than not optimising at all.

Do you write the content or do we?

Either. We write technical and B2B content in-house, from a subject-matter interview rather than a brief handed to a generalist. Where you have internal experts, we run the interview, structure the piece and edit it — that route produces better content because the expertise is genuinely yours.

What reporting do we get?

A monthly report showing what was shipped, what moved against baseline, and what's planned next — rankings, organic traffic, conversions and paid performance in one place. We report on enquiries and pipeline where your CRM allows it, because impressions and clicks are inputs rather than outcomes.

Can you work on a site you didn't build?

Yes — most of our SEO clients came with an existing site. We need code and deployment access to do the technical half properly. Where your current developers hold that, we work through them, and we're explicit in the first month about which findings we can't ship ourselves.

Last updated: Written by the Canopus growth team

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